Sir Martin Sorrell | Free doesn’t work for medias
Sir Martin Sorrell, co-founder and CEO of WPP, a global communications company with 140,000 employees in 121 countries, is one of the most powerful advertising executive. in this position, he has a very unique perspective of the evolution of the media businesses. In this interview, he explains why, in his opinion, free doesn’t work for media, on the long run:
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